Internet 411 Studies Show   

Internet 411.. Studies Show That 75 Percent.. of people judge the credibility of a business based on the design of its website. Credibility has a direct relation to how likely people are to make a purchase. That means that you are losing customers if your site has a poor design. You need to ensure that your website conveys that you are a legitimate and trustworthy business, which is often determined by the quality of the web presence.

Another strong argument for web design is that; web design has a direct impact on conversion. Changing simply the design elements of a web page for a marketing campaign can produce big lifts in conversion. In competitive advertising channels, small lifts in conversion can give you the edge over your competition. Making more profits from your advertising means you can purchase a higher volume of ads and push out other advertisers.